Came across this Travel World VR article on Marketing Technology Insights. It’s a little dated, but relevant with what to the travel market today:

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Steve Perillo adds, “No, you’re not really watching a sunset over Montego Bay, but your brain believes you are. Look down and see the sand. Look up at the sky. Look behind you at the kids playing. It all feels so real!”

Virtual reality video can be enjoyed on a flat screen by giving you mouse control over the entire environment. It can be enjoyed on a tablet or smart phone by using those devices like a “window-pane”.

But the ultimate experience is enjoyed with special headsets that immerse you into the scene. You simply insert your smart phone into the headset. Free headsets are also available on request in the app.

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The app, which can be downloaded on iOS and Android devices, is also called Travel World VR and is free. The app currently offers 50 fully immersive experiences with more loaded every week.

For Graham, the new VR app offers 2 benefits, “You can teleport to a beach in Bali for 10 minutes as an instant getaway. Or the app can help you decide on where you’d like to physically visit . . . when travel starts up again!”